Girls, Women, Healthy Attitudes

My girls are very precious to me and I am trying very hard to make sure they grow up with healthy self-esteems. This may seem like an easy task, to which I would respond sadly with the comment, that you obviously don't have girls. This world we live in is still very male-centric for all we say we have come forward in our thinking and attitudes. Let's face it we shouldn't need to have a white ribbon day where man vow not to abuse, in any way, women.
Now my girls don't have barbies and I prefer Dora as a role model, I don't wear much make up, or fuss muchly about clothes and appearance. I also prefer Keladry of Mindelan to Bella Swan (look it up). I am more about doing it than having it done for me. Ye despite me thinking that this would be a good grounding for them, I still face this problem.
Every week I find times to tell them that they are beautiful no matter what they wear, or it's important to be a good person not just pretty, or that they don't need someone else (a man) to rescue them, or variations on these themes.
My eldest has had several boys chasing her which at her age means flowers - real, letters scratched into a cement verge, and a written letter of proposal - (NB she is 8). She has said to us that she doesn't want to go out with any of these boys because she doesn't love them. YAY! her. I told her that was fine.
Recently both of them were playing princess's trapped in towers and asked me to find a prince to rescue them. I asked why they couldn't rescue themselves. My youngest decided that if this was an option she would be happy to do that. A choice that made me very happy.
Now I'm not a huge feminist or anything like that but I'm seeing a disturbing trend in young relationships where girls figure they have to be dependant on guys. Then there is all the other stuff to do with how women are portrayed and marketed to, what they get from friends, school and music. Yes even seemingly harmless things like the disney princess can send messages you may not realise they are sending, about needing an relationship for happily ever after and so on. I'm even thinking about getting copies of the original fairy tales so my girls can get the stories as they were not as they've been doctored to be. You know were Ariel dies because the prince is so damn fickle, she sacrifices everything for nothing. Now I like the disney movies and I  even like a couple of the princesses Belle is my favourite, she refuses Gaston and sacrifices for her father.
My task with my girls is on going. The way is to find ways to get my girls thinking outside the apparent ingrained ways of society and that is something I need to remember and not become complacent about.